Mailchimp vs Brevo (formerly Sendinblue)
Last verified
Mailchimp charges by how many contacts you store. Brevo's Starter plan charges by how many emails you send a month, with a large contact allowance. Which is cheaper depends on how big your list is and how often you send.
| Mailchimp | Brevo (formerly Sendinblue) | |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Runs as | Cloud | Cloud |
| Free plan | 250 contacts, 500 sends a month (250 a day) | 300 emails a day |
| Paid plans from | £9.83/month (Essentials, 500 contacts) | $9/month (Starter, 5,000 emails a month) |
| Nonprofit discount | 15% discount for nonprofits and charities | Not documented |
| Billing currency | GBP | USD |
| Hosting | Cloud | Cloud |
| Price | Free: 250 contacts. Essentials from £9.83/month (500 contacts) mailchimp.com, checked 22 Oct 2026 | Free: 300 emails/day. Starter from $9/month (5,000 emails) brevo.com, checked 22 Oct 2026 |
| Newsletter alternative to | Constant Contact | Mailchimp, MailerLite, HubSpot |
Key differences
- Mailchimp's free plan includes up to 250 contacts and 500 sends a month. (mailchimp.com/help/about-mailchimp-pricing-plans)
- Brevo's free plan allows up to 300 emails a day. (brevo.com/pricing)
- Brevo Starter was $9 a month for 5,000 emails, $32 for 20,000 and $82 for 100,000. (brevo.com/pricing)
- Mailchimp Essentials was £20.03 a month at 1,000 contacts and £83.15 at 10,000, with monthly sends of 10 times your contact limit. (mailchimp.com/en-gb/pricing/marketing · mailchimp.com/help/about-mailchimp-pricing-plans)
- Brevo's Starter tiers also cap contacts on the smallest plans: the $17 tier (10,000 emails) allowed 1,500 contacts and the $25 tier (15,000 emails) 2,500. So 2,500 subscribers emailed 4 times a month needed the $25 tier (about £18.65); Mailchimp Essentials at 2,500 contacts was £34.01. (brevo.com/pricing · mailchimp.com/en-gb/pricing/marketing · ecb.europa.eu/stats/policy_and_exchange_rates/euro_reference_exchange_rates/html/index.en.html)
Which should you pick?
- Mailchimp: Pick Mailchimp if you send often to a small list, or want GBP billing.
- Brevo (formerly Sendinblue): Pick Brevo if you have a large list that you email only a few times a month, or you also want SMS and a CRM in the same tool.
This verdict is based on the documented facts above, not on hands-on testing.
Read more
Other comparisons
- Mailchimp vs MailerLite
- Mailchimp vs Kit (formerly ConvertKit)
- Substack vs beehiiv
- Substack vs Ghost
- beehiiv vs Kit (formerly ConvertKit)
- MailerLite vs Kit (formerly ConvertKit)
Sources: mailchimp.com/help/about-mailchimp-pricing-plans · brevo.com/pricing · mailchimp.com/en-gb/pricing/marketing · ecb.europa.eu/stats/policy_and_exchange_rates/euro_reference_exchange_rates/html/index.en.html. “Not available” or “Not documented” means we found no official source for it, not that the feature is missing.