ActiveCampaign
Marketing automation and CRMMarketing automation and CRM with GBP prices (billed yearly)
- Paid from
- £13/month (Starter, 1,000 contacts)
- Hosting
- Cloud
45 email platforms · facts last checked 22 Oct 2026
Mailchimp and Substack alternatives, priced in pounds at your list size
Compare 45 email newsletter and email marketing platforms, from Kit, beehiiv and MailerLite to self-hosted Listmonk. Every price comes from the vendor's own page, with the date we checked it. Then use the calculator to see what each one costs at 500, 1,000, 2,500, 5,000 or 10,000 subscribers.
45email platforms
5categories
11paid email platforms with alternatives
5list sizes priced
What will your list cost each month?
Open the calculator →Pick 500 to 10,000 subscribers and see 14 platforms ranked by price in pounds, from their own pricing pages.
All 45 tools Browse categories →
Acumbamail
Email marketing for small businessesSpanish email marketing service with a free plan
- Free plan
- 2,000 emails a month, 250 subscribers
- Hosting
- Cloud
Alternative to Mailchimp
AWeber
Email marketing for small businessesLong-running email marketing service priced by subscribers
- Paid from
- $15/month (Lite, 500 subscribers)
- Hosting
- Cloud
Alternative to Mailchimp, GetResponse
beehiiv
Newsletter platformsNewsletter platform with a free plan to 2,500 subscribers and 0% take on paid subscriptions
- Free plan
- Up to 2,500 subscribers
- Paid from
- $59/month (Lite, 1,000 subscribers)
- Hosting
- Cloud
Benchmark Email
Email marketing for small businessesEmail marketing with a free plan for 500 contacts
- Free plan
- Up to 500 contacts
- Hosting
- Cloud
Alternative to Mailchimp
Bento
Marketing automation and CRMEmail marketing and automation priced by active users
- Free plan
- No (30-day trial)
- Paid from
- $29/month (up to 5,000 active users)
- Hosting
- Cloud
Alternative to ActiveCampaign, Kit
BillionMail
Self-hosted and open sourceSelf-hosted mail server plus newsletter platform
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Self-hosted
Alternative to Mailchimp
Brevo (formerly Sendinblue)
Email marketing for small businessesPriced by emails sent, not contacts; free plan with 300 emails a day
- Free plan
- 300 emails a day
- Paid from
- $9/month (Starter, 5,000 emails a month)
- Hosting
- Cloud
Alternative to Mailchimp, MailerLite
Buttondown
Newsletter platformsSmall, writer-focused newsletter service; free for 100 subscribers
- Free plan
- First 100 subscribers
- Paid from
- $9/month (Basic, up to 1,000)
- Hosting
- Cloud
Campaign Monitor
Email marketing for small businessesPolished email marketing for agencies and brands; 30-day trial
- Free plan
- No (30-day trial, 500 contacts)
- Paid from
- $10/month
- Hosting
- Cloud
Alternative to Mailchimp
CleverReach
Email marketing for small businessesGDPR-focused newsletter tool with a drag-and-drop editor
- Hosting
- Cloud
Alternative to Mailchimp
Constant Contact
Email marketing for small businessesEmail marketing for small businesses, with a UK price list in pounds
- Paid from
- £9/month (Lite, up to 500 contacts)
- Hosting
- Cloud
Alternative to Mailchimp
Dittofeed
Self-hosted and open sourceOpen-source customer messaging and journeys
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Self-hosted
Alternative to ActiveCampaign
Drip
Marketing automation and CRMEmail automation for ecommerce stores
- Free plan
- No (14-day trial)
- Paid from
- $39/month
- Hosting
- Cloud
Elastic Email
Email marketing for small businessesLow-cost email marketing and sending API
- Free plan
- 1,000 contacts, 3,000 emails
- Hosting
- Cloud
EmailOctopus
Email marketing for small businessesLow-cost newsletters with a free plan to 2,500 subscribers and a nonprofit discount
- Free plan
- 2,500 subscribers, 10,000 emails a month
- Paid from
- $10/month (Pro, 500 subscribers)
- Hosting
- Cloud
Alternative to Mailchimp, MailerLite
Encharge
Marketing automation and CRMBehaviour-based email automation for SaaS companies
- Free plan
- No (14-day trial)
- Paid from
- $79/month (up to 2,000 subscribers)
- Hosting
- Cloud
Alternative to ActiveCampaign
Flodesk
Newsletter platformsDesign-led email marketing with a free plan
- Free plan
- Free plan available
- Hosting
- Cloud
Alternative to Mailchimp
GetResponse
Email marketing for small businessesEmail marketing with automation, webinars and course tools
- Paid from
- $19/month (Starter, 1,000 contacts)
- Hosting
- Cloud
Alternative to Mailchimp, ActiveCampaign
Ghost
Newsletter platformsOpen-source publishing and newsletters; Ghost(Pro) hosting or free to self-host
- Free plan
- No free hosted plan
- Paid from
- $18/month (Starter, up to 1,000 members)
- Hosting
- Cloud or self-hosted
HubSpot Marketing Hub
Marketing automation and CRMCRM-based marketing suite with free tools
- Free plan
- Free tools for up to 2 users
- Paid from
- $20/month per seat (Starter)
- Hosting
- Cloud
Alternative to Mailchimp
Keila
Self-hosted and open sourceOpen-source newsletter tool, EU-hosted cloud or self-host
- Free plan
- Free software (you pay for hosting and sending)
- Paid from
- US$9.50/month hosted (2,000 emails)
- Hosting
- Cloud or self-hosted
Alternative to Mailchimp
Kit (formerly ConvertKit)
Newsletter platformsCreator email platform with a free plan up to 10,000 subscribers
- Free plan
- Up to 10,000 subscribers
- Paid from
- $39/month (Creator, 1,000 subscribers)
- Hosting
- Cloud
Klaviyo
Ecommerce emailEmail and SMS for online shops, tied to store data
- Free plan
- 500 email sends a month
- Hosting
- Cloud
Alternative to Mailchimp
Listmonk
Self-hosted and open sourceFast, self-hosted newsletter and mailing-list manager
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Self-hosted
Loops
Marketing automation and CRMEmail for software companies; free for small lists
- Free plan
- 1,000 contacts, 4,000 sends
- Paid from
- $49/month (5,000 contacts)
- Hosting
- Cloud
Alternative to Mailchimp
Mailchimp
Email marketing for small businessesBest-known email marketing platform; GBP prices on its UK site
- Free plan
- 250 contacts, 500 sends a month (250 a day)
- Paid from
- £9.83/month (Essentials, 500 contacts)
- Hosting
- Cloud
Alternative to Constant Contact
Mailcoach
Self-hosted and open sourceEU-hosted email marketing from Spatie
- Paid from
- US$9.99/month (incl. 2,000 emails)
- Hosting
- Cloud (EU)
Alternative to Mailchimp
Mailercloud
Email marketing for small businessesEmail marketing with a forever-free plan
- Free plan
- 1,000 contacts, 12,000 emails a month
- Paid from
- $10/month
- Hosting
- Cloud
Alternative to Mailchimp
MailerLite
Email marketing for small businessesSimple email marketing with a free plan and low entry prices
- Free plan
- 250 subscribers, 2,500 emails a month
- Paid from
- $12/month (Growing/Comfort, 500 subscribers)
- Hosting
- Cloud
Mailjet
Email marketing for small businessesEmail marketing and sending API with a free plan of 6,000 emails a month
- Free plan
- 6,000 emails a month (200 a day)
- Paid from
- $9/month
- Hosting
- Cloud
MailPoet
Self-hosted and open sourceNewsletters inside WordPress
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Self-hosted (WordPress plugin)
Alternative to Mailchimp
Mailtrain
Self-hosted and open sourceSelf-hosted newsletter app built on Node.js
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Self-hosted
Alternative to Mailchimp
Mautic
Self-hosted and open sourceOpen-source marketing automation
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Self-hosted
Alternative to HubSpot, ActiveCampaign
Moosend
Email marketing for small businessesEmail marketing and automation; 30-day trial, no free plan
- Free plan
- No (30-day free trial)
- Paid from
- $9/month (Pro, 500 subscribers)
- Hosting
- Cloud
Alternative to Mailchimp, ActiveCampaign
Omnisend
Ecommerce emailEcommerce email and SMS with a free plan
- Free plan
- 500 emails a month, 250 contacts
- Hosting
- Cloud
Paragraph
Newsletter platformsNewsletter and publishing platform with a free plan
- Free plan
- Free plan available
- Hosting
- Cloud
Alternative to Substack
phpList
Self-hosted and open sourceVeteran open-source newsletter manager from a UK company
- Free plan
- Free software (you pay for hosting and sending)
- Hosting
- Cloud or self-hosted
Alternative to Mailchimp
Plunk
Self-hosted and open sourceOpen-source email platform, EU-hosted cloud or self-host
- Free plan
- Free software (you pay for hosting and sending)
- Paid from
- $0.001 per email after the free 1,000
- Hosting
- Cloud (EU) or self-hosted
Sender
Email marketing for small businessesLow-cost email and SMS marketing with GBP prices and a 2,500-subscriber free plan
- Free plan
- 2,500 subscribers, 15,000 emails a month
- Paid from
- £6.73/month (Standard, 500 subscribers)
- Hosting
- Cloud
Alternative to Mailchimp, MailerLite
SendFox
Email marketing for small businessesLow-cost newsletters for creators; free to 1,000 contacts
- Free plan
- Up to 1,000 contacts
- Paid from
- $19/month (Pro) or $29 one-off
- Hosting
- Cloud
Sendy
Self-hosted and open sourceSelf-hosted PHP app that sends through Amazon SES; one-off licence
- Free plan
- No ($69 one-off licence)
- Paid from
- $69 one-off, plus Amazon SES at $1.6 per 10,000 emails
- Hosting
- Self-hosted
Alternative to Mailchimp
Substack
Newsletter platformsFree newsletter publishing; Substack keeps 10% of paid-subscription revenue
- Free plan
- Free to publish (no list-size limit stated)
- Paid from
- 10% of paid-subscription revenue
- Hosting
- Cloud
Alternative to Mailchimp
systeme.io
Marketing automation and CRMAll-in-one funnels, courses and email with a free plan
- Free plan
- Up to 2,000 contacts
- Paid from
- $17/month (Startup)
- Hosting
- Cloud
Alternative to Kit, ActiveCampaign
Zoho Campaigns
Email marketing for small businessesEmail marketing from Zoho with a forever-free plan
- Free plan
- Forever-free plan
- Hosting
- Cloud
Alternative to Mailchimp
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Format and fit filters only use details we found in each project's own documentation. A tool that isn't shown may still support it.
Collections All collections →
Email platforms with a free plan32 tools
Every listed platform with a free plan, and the limit that applies.
Email platforms with prices in pounds4 toolsPlatforms whose pricing pages showed GBP when we checked from the UK.
Email platforms with nonprofit and charity discounts4 toolsPublished discounts for nonprofits and charities: Buttondown 50%, Moosend 25%, EmailOctopus 20%, Mailchimp 15%.
Substack alternatives for writers6 toolsNewsletter platforms that support paid subscriptions, and what each takes.
Open-source email and newsletter software10 toolsOpen-source licences you can self-host: Ghost, Listmonk, Mautic, Keila, phpList, Plunk and more.
UK and EU options3 toolsA UK-registered company (phpList) and services that say they host in the EU (Mailcoach, Plunk).
Comparisons All comparisons →
- Mailchimp vs MailerLite
- Mailchimp vs Brevo (formerly Sendinblue)
- Mailchimp vs Kit (formerly ConvertKit)
- Substack vs beehiiv
- Substack vs Ghost
Categories All categories →
Email marketing for small businesses18 listedSelf-hosted and open source11 listedNewsletter platforms7 listedMarketing automation and CRM7 listedEcommerce email2 listed
How we compare email platforms More →
Every price links to the vendor's own pricing page, with the date we checked it. We don't give star ratings or scores.
Where a vendor charges in dollars we show its price as displayed, plus an approximate pound figure using the European Central Bank reference rate, clearly labelled.
If we couldn't find a fact on an official page, we leave it blank rather than guess.
Some “Visit” links are, or will become, affiliate links: if you sign up through one we may earn a commission, at no extra cost to you. It never changes the prices, facts or order we show.